our approach

We collaborate closely with our clients to develop a strategic vision, goals, and roadmap.

Our strategy practice helps clients clarify what to build and why in order to achieve goals and fuel future growth.

our strategy & roadmap toolkit

Product Vision

Leveraging the knowledge acquired through in-depth discovery, we formulate strategic plans to achieve desired objectives.

  • Value Proposition Analysis
  • Feature Comparison
  • Scale & Performance Analysis
  • User Reviews

Roadmap Development

Our product managers have over 2 decades of hands-on experience developing and executing high impact roadmaps.

  • Strategic Alignment
  • Key Milestones
  • Time Estimates
  • Dependencies

Data Analysis

We deep dive into performance data to pinpoint exactly how users interacting with your product and identify new opportunities.

  • Audience Segmentation
  • Financial Modeling
  • Market Sizing
  • Fall-Outs
  • Pathing

founder's perspective

Paul Zeckser


Our strategy practice is core to everything we do at Fresh. Aligning on the right goals, and planning to build software for the right reasons, and the right customers, is so much more important that building fast.