Product usage and satisfaction is constantly changing.
That’s why we start collecting and analyzing performance data as soon as your product is available to customers. We deep dive and pinpoint exactly where things are going well and where optimization is needed. This is an ongoing process for new products and established products alike.
our measure & iterate toolkit
Performance Tracking
Through in-depth data analysis we can continually optimize the strategy. As we collect more data we will validate our hypothesis and identify new findings.
- Fall Outs
- Pathing
- Audience Segmentation
Experimentation
Gut instinct only gets you so far. We craft effective and accurate tests that enable you to truly understand which variation of a product is performing the best.
- A/B Testing
- Market Testing
friend of fresh spotlight
Liz Cadkin
Head of Product
Everyone knows the saying, "you can't managed what you don't measure." Well, we live it. Performance measurement is at the heart of everything we do. Setting up proper analytics early on in a project allows more thoughtful iteration in the future.
Client Work |
Careerwise
Meaningful career opportunities for all youth regardless of race, gender, and socio-economic status.
Liz Cadkin
Client Work |
Whitney Johnson’s Disruption Advisors
Powering Individual Transformation and Organizational Growth Through Technology
Kynley Wallace